Marketing a brand is an artful endeavor in the current age. Techniques that used to be effective five years ago don’t work very well today. In the event that you haven’t noticed, the music business has experienced a total evolution in a period of just two years.
Music doesn’t sell itself. Composing melodies is just half the journey – you have to get these melodies heard. Indeed, even extraordinary tunes need to be discovered. Individuals won’t know, and they’ll never think about your music except if you let them know.
Where audiences used to listen to full-length albums of their favorite music, they’re currently resorting to playlists. This implies that in order to market your brand, you’ll need to move and approach with a different perspective.
8 Easy Ways To Introduce Your Band
The following are some of the techniques that you can implement in order to introduce and market your band to the general audience.
Create A Compelling Logo
Business logos are fundamental in order to create an overwhelming amount of brand awareness and recall in the market. The same applies to music bands as well. A logo of your band immensely helps to build its very own personality because of visual components, such as color scheme and the type of fonts utilized in a truly creative manner.
As individuals come across your music band’s logo in music stores and in your marketing material, they begin to associate with your band with a deep-rooted connection.
Create A Website And A Mailing List
Making an attractive and proficient website to build your online presence, along with an enormous and devoted mailing list, are the two crucial factors to get your voice heard in a competitive market.
Your website should clearly incorporate links to your music, brief biographies of the band members, compelling photographs, and tour dates. Ensure that you likewise incorporate a mailing list form. Email marketing offers straightforward access to the inboxes of individuals who are going to interact with your music.
This will allow your email list subscribers to receive information about your upcoming tour. Emails have the likelihood to reach them when compared to social media posts, which can be confined by a platform’s restricted reach.
Streaming and playlisting are the new-age vinyl. Playlists on platforms like Spotify, Apple Music, and Deezer have the potential to reach millions of music listeners around the world, bringing in billions of streams. This is not only a great tool to boost brand awareness but also to earn generous royalties.
While putting your music on curated playlists is incredible for brand awareness and resonance, putting them on algorithmic playlists like Discover Weekly can have a huge impact on your stream count. Thus, it is vital to cover every prospect in order to make a mark, both locally as well as globally.
If music publications feature your music, regardless of whether they are mainstream magazines or specialty blogs or websites, these features can immensely assist you to build up a buzz and give you the credibility to take your music to the next level.
Employing an expert PR official to deal with your campaign is usually the ideal approach to get extraordinary coverage. However, this isn’t always feasible for musicians on a limited budget.
Do-it-yourself PR is an effective approach for musicians having a restricted budget. But, it’s imperative to approach bloggers, influencers, and columnists in a professional manner. First of all, you’ll have to make an electronic press release.
Your electronic press kit (EPK) is your music resume that advertisers, venue talent buyers, columnists, and music labels use to comprehend who you are as a musician, what your skills are, and how they can contact you. Electronic press kit incorporates your music, band photographs, album art, brief biographies, videos, links, and contact details.
An energizing, intriguing, and unique music video can possibly go viral online, regardless of whether your track is a hit or a miss.
Don’t be hesitant to think outside the box while making a music video for your latest single. Artists like Tame Impala and OK GO have garnered popularity due to their truly creative music videos. They’ve created something special and captivating about them, whether it was about propagating a profound message or simply using the power of engaging visuals.
You can create a basic lyric video, a live performance video, or a creative theme-based video – any of the three is perfectly acceptable. Just make sure that you are dedicating time and effort into producing your videos because they have a tremendous potential to maximize your reach.
Understand Your Audience
Where and to whom you need to advertise your music can have a significant impact. Flourishing music subcultures exist in all parts of the world, some gigantic and far spread, some tiny and devoted. Discovering and knowing your music niche is vital to your marketing campaign. But, niches aren’t always characterized by genres.
Start playing your music locally. Individuals wish to see a musician from their area to succeed. Develop this attitude and create your fan-base locally before expanding nationally and internationally.
Play Live Often
Clearly, this is substantially more difficult in the COVID-19 period, but gigs and tours offer an incredible means to interact with your fans. Get booked at local venues, play amazing sets, and you’ll rapidly build up a solid, new fan base. However, make sure that you are incredibly memorable and captivating so that they remember you.
When you’ve developed a loyal fan-base, you can head on the road, taking on new music scenes city by city or even nation by nation. Playing gigs every night is a difficult task, but if you manage to pull off an amazing live show, the rewards will be monumental.
Leverage The Power Of Social Media
Social media is not a straight-up promotion platform. It’s actually a catalyst for discussions and informal advertising. About 80% of your posts ought to be funny, conversational, and intriguing, leaving about 20% for marketing material. This doesn’t imply that conversational posts can’t be promotional in nature!
You simply need to figure out how to frame the content in a compelling manner. For instance, in case you’re in the studio recording another album, give little updates and behind the scenes on social media. Recount to a tale about your studio experience that day, share a photograph of the band, or post a short teaser of a song.
If you’re on tour, take photographs or videos of the audience. These things aren’t clearly promotional, but despite everything, they keep fans involved in the loop about what’s happening.
Make top notch videos within minutes using InVideo, an intuitive intro and outro maker. With InVideo, you can create compelling intros easily from a list of customizable templates.
They have an enormous assortment of pre-designed formats created by experts, which can help you to make incredible intro videos for any purpose, from band intros, advertising intros to intros for your music videos. And this is only the tip of the iceberg!
Their simple user interface guides you throughout the entire customization process, making it effortless for you to edit your changes to the template. Changing the text, color tones, and even music can all be altered by you at a click of a button.
InVideo, the best Instagram video editor, offers you royalty-free music, photographs, and transition presets to make engaging Instagram videos and Instagram advertisements too. You don’t need to be a professional video editor to make compelling content.
Boost your marketing campaign, and promote your band, sell your merchandise, drive traffic to your website as well as your increase your brand awareness.